Valentine's Day gifts consumers plan to purchase U.S. | Statista (2024)

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Valentine's Day gifts consumers plan to purchase U.S. | Statista? ›

Gifts U.S. consumers are planning to purchase for Valentine's Day 2024. For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

A thank you card is a classic choice for client appreciation on Valentine's Day! First, choose or create a themed card that will impress your clients with your attention to detail. Second, include a hand-written message to make it personal. Last, always include that you are looking forward to seeing them again.

Many elect to treat themselves to something special or plan a get-together or evening out with other single friends or family members. For those marking the occasion by treating themselves or throwing a party with single friends, Walmart, Macy's and Kay Jewelers have you covered with “Galentine's Day” gift guides.

SALT LAKE CITY — According to the National Retail Federation, the average American will spend about $185 celebrating Valentine's Day this year. The nation as a whole spends an estimated $25.8 billion.

Sure, diamonds are great, but chocolate's sweeter. This is probably why 57% of consumers buy Valentine's Day candy as a gift for their loved ones. Other popular gifts include cards (40%), flowers (37%), and an evening out (31%).

If you're unsure about what to get your special someone for Valentine's Day, the survey says that the most traditional gifts are the most desired: 48% want a nice dinner at a restaurant. 34% want chocolates. 31% want flowers.

But in some other countries like Indonesia, Pakistan and Saudi Arabia, the day is banned due to the day's conflicting views with the Islamic culture. Since 2009, certain practices pertaining to Valentine's Day (such as giving flowers, cards, or other gifts suggestive of Valentine's Day) are banned in Iran.

What do people not want for Valentine's day? ›

One of the worst Valentine's Day gifts is household appliances, like a vacuum cleaner. It can be interpreted as unromantic and utilitarian.

The traditions of Valentine's Day bring strong feelings, both for and against. Do you appreciate a cute tradition? Or do you hold it in contempt as a consumerist scam? Critics have blamed it for upholding a narrow-minded model of relationships as heterosexual and monogamous.

Observations also show a correlation between price and perceived quality, with some customers willing to splurge to please their significant other. Marketing communications foster a sense of togetherness for some, portraying images of couples participating in shared activities and experiences.

Online continues to be the most popular destination to shop for Valentine's Day gifts at 40%, up from 35% in 2023. Consumers also plan to head to department stores (33%), discount stores (31%) and florists (17%).

The majority of ladies are planning to pick up a greeting card and/or candy for their Valentine. Most gents will be getting flowers, candy and/or jewelry.

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.