Tractor Supply to Continue Partnership With Lainey Wilson - Cutting Edge Products (2024)

Posted: April 16, 2024

By: Contributor

Category: Industry News

Tractor Supply to Continue Partnership With Lainey Wilson - Cutting Edge Products (1)

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced the continuation of its partnership with GRAMMY Award-winning and prolific singer-songwriter Lainey Wilson as a Brand Ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply’s commitment to and passion for serving all those who enjoy living “Life Out Here.

To kick off the renewed partnership, Wilson stars in a new 30-second spot featuring her newest songCountry’s Cool Again.Viewable on Tractor Supply’s social media and across select linear streaming platforms, the ad gives viewers a glimpse into Wilson’s life on the road, contrasted with her journey back to the farm where she grew up and the joys of Life Out Here. Clickhereto watch the new Life Out Here ad featuring Wilson.

“When the road turns to gravel, when the city becomes country, and the noise becomes music, that’s when you know you’re out here,” says Wilson in the new ad.

“Lainey’s music and creative process remind us to slow down and appreciate Life Out Here,” said Kimberley Gardiner, chief marketing officer of Tractor Supply. “Her connection to this way of life fuels her, just like it fuels us at Tractor Supply, and we look forward to continuing to share this passion in the next chapter of our partnership.”

“As a fifth-generation farmer’s daughter, Tractor Supply has played an integral part of my lifestyle from a young age,” said Wilson. “Originally from a town of 200 people, to now living out my dream playing music around the world, Life Out Here is true to my core. When I’m off the road, I’m spending time outside back at home on the farm enjoying the little things in life.”

In 2022, Tractor Supply debuted a TikTok-style TV spot starring Wilson, which aired for the first time during theYellowstoneSeason 5 Premiere. The spot was inspired by Tractor Supply’s dedication to Life Out Here and featured Wilson’s latest releaseLive Offfrom her albumBell Bottom Country. And last year, Wilson served as curator of the Tractor Supply Emerging Artists Program to support and influence the next generation of country music stars. Wilson advised and played an active role in launching and executing the overall program, and served as a mentor to help launch the careers of rising artists and songwriters and their songs inspired by Life Out Here.

Beginning May 1, 2024 through May 15, 2024, as part of Tractor Supply’s partnership with Wilson, members of Tractor Supply’s Neighbor’s Club loyalty program can enter for a chance to win an all-expenses paid trip to Nashville, Tennessee, a pair of tickets to Wilson’s show at Nissan Stadium on June 8, 2024 during country music’s biggest week and meet-and-greet passes to meet Wilson. Visit Tractor Supply’s social pages onFacebook,InstagramandTikTokto enter the sweeps.

About Tractor Supply Company

For 85 years, Tractor Supply Company (NASDAQ:TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of December 30, 2023, the Company operated 2,216 Tractor Supply stores in 49 states. For more information on Tractor Supply,

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of December 30, 2023, the Company operated 198 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply,

About Lainey Wilson

GRAMMY award winning, prolific singer-songwriter, Lainey Wilson has earned the enthusiasm and praise of the industry. Critically acclaimed and reigning CMA ‘Entertainer of the Year,’ the Louisiana native has made a name for herself as one of music’s hottest and most sought-after artists of this generation. Nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams in Nashville, she earned her first PLATINUM certified song, and won over legions of fans across the globe with her signature sound and aesthetic, blending traditional Country with a modern yet retro flare. Wilson, with six No. 1 songs to date, has become the lead female artist with the most No. 1’s this decade along with her first GRAMMY win for ‘Best Country Album’. Making her acting debut in Season 5 of Paramount’s smash hit seriesYellowstone, Wilson has become a triple-threat in the industry, claiming the roles of singer, songwriter, and actress

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Tractor Supply to Continue Partnership With Lainey Wilson - Cutting Edge Products (2024)


Tractor Supply to Continue Partnership With Lainey Wilson - Cutting Edge Products? ›

Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced the continuation of its partnership with GRAMMY Award-winning and prolific singer-songwriter Lainey Wilson as a Brand Ambassador for 2024.

Who are the upcoming artists for Tractor Supply? ›

We're incredibly excited to partner with Lainey and a small group of rising country music artists to create a path and platform for these voices and songs to be heard.” We are thrilled to announce our 5 Emerging Artists: Drew Hale, Tae Lewis, Austin McNeil, Cosette Smith and Hailey Verhaalen.

Where is the corporate headquarters for tractor supply? ›

The company has 2,000 stores and is headquartered in Brentwood, Tennessee. It is publicly traded on the NASDAQ under the ticker symbol TSCO and is a Fortune 500 company.

Who is Tractor Supply merging with? ›

The transaction was highlighted in several media outlets, including: “Tractor Supply Company Announces Agreement to Acquire Orscheln Farm and Home, a Farm and Ranch Retailer with 167 Stores in the Midwest,” Tractor Supply Co. (February 17, 2021)

Who is Tractor Supply's competition? ›

Tractor Supply Company competitors include The Home Depot, Ace Hardware, Harbor Freight Tools, Lowe's Home Improvement and LL Flooring. Tractor Supply Company ranks 4th in CEO Score on Comparably vs its competitors.

Who makes Tractor Supply food? ›

4Health dog food is a private label brand made for the Tractor Supply Company. It is manufactured by Diamond Pet Foods, Inc., owned by Schell and Kampeter, Inc.

Who is the current CEO of Tractor Supply Company? ›

Harry A. Lawton III

Lawton serves as President and Chief Executive Officer of the Company since January 2020.

What is the mascot of the Tractor Supply Company? ›

Blackjack serves as the 1st TSC official mascot, making appearances at many command events. Civic leaders from the Fayetteville, North Carolina, area pose with Cpl.

Who is Tractor Supply Partner of the Year? ›

Sunshine Mills earned top honors as Company Partner of the Year. The 75-year-old family-owned and operated pet food producer was recognized for the integral part the company has played in the growth of Tractor Supply's Retriever and Paws and Claws brands.

Is Tractor Supply expanding? ›

The nation's largest rural lifestyle retailer's capital plans for 2024 include opening 80 Tractor Supply stores (up from 70 in 2023) and 10 to 15 new Petsense by Tractor Supply stores as well as continuing its “Project Fusion” remodels and garden center revamps.

Who is Will Street artist? ›

Will $treet is an artist currently working in Los Angeles, California. His paintings, inspired by pop art and street art, speak above all of pleasure, happiness, peace, love, wealth and success.

Who is Art Ford? ›

Art Ford was born on 15 April 1921. He was an actor and director, known for Johnny Gunman (1957), Sing Boy Sing (1958) and Country Music Holiday (1958). He died on 23 April 2006 in Brooklyn, New York, USA.


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