Elon Musk's X will soon remove public likes (2024)

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X's Director of Engineering claims the change is coming soon. Here's what's going to happen with likes.

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Elon Musk's X will soon remove public likes (1)

Public "likes" will soon be going away on Elon Musk's social media platform so that users can like "edgy" posts in peace, according to X.Credit: Rafael Henrique/SOPA Images/LightRocket via Getty Images

X, the platform formerly known as Twitter, is preparing for yet another change under its owner Elon Musk that seemingly no user has asked for.

According to X's Director of Engineering Haofei Wang, Musk's social media platform is preparing to remove public "likes" from users' profile page. This means that X users will no longer be able to browse what posts other users have liked.

"Yeah, we are making likes private," Wang said on X in response to a post by MacRumors researcher Aaron Perris.

Tweet may have been deleted

Perris shared a post on Tuesday concerning a new flag he discovered in the X app for iOS, which completely turned off the likes tab on every X users' public profile when turned on.

As X users speculated on the platform about what this discovery could mean, X's Director of Engineering decided to weigh in.

Tweet may have been deleted

"Public likes are incentivizing the wrong behavior," Wang wrote. "For example, many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls, or to protect their public image."

"Soon you’ll be able to like without worrying who might see it," he continued, while also adding that the more posts users like, the better the For You algorithm will get at recommending content.

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Who will be able to see likes on X

Wang's announcement about the removal of public likes on X left more questions than answers. X Senior Software Engineer Enrique Barragan stepped in with a post of his own in order to try and clear up exactly what is happening to likes.

Tweet may have been deleted

According to Barragan, once all likes on X go private, users will still be able to see who liked their own posts. Also, and perhaps most important to X users, the like count or number of likes on posts and replies will still be public for all.

Basically, the change is that users won't be able to see who liked other users' posts, and there will no longer be a tab on a users' profile showcasing all the posts that user has liked.

What does this mean for X

Typically, Mashable doesn't cover every change or new feature headed to X until it's actually rolled out. X owner Elon Musk has a habit of talking about things he'd like to do but not delivering. Musk's changes to X that do end up rolling out often end with Musk backtracking and re-implementing the previous way X worked.

SEE ALSO:

On Threads, users say they're flooded with pro-life and transphobic posts

However, this change to X is being discussed by its director of engineering after code was discovered showing that they are ready to launch it. It's very likely that public likes will actually be removed from X soon (There's always the possibility of an eventual backtrack from Musk after the fact, of course.)

X already allowed paying X Premium subscribers to hide their likes tab on their profile. But, now it appears the platform is removing any option to share your likes to the public.

By leaving the like count, but taking away the public display of that count, it's unlikely that X is implementing this change due to studies suggesting that mental health issues are associated with social media engagement numbers. The point of removing public accounts is exactly what Wang said in his post: To remove any potential consequences for the user based on "edgy" posts they like.

Musk himself, knows about blowback from liking "edgy" posts as he's hit the like button for a number of posts by far right accounts over the past few years, and then received criticism. Now, once the change is implemented, Musk and others who like similar content will be able to do so without the public's knowledge.

TopicsSocial MediaTwitterElon Musk

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Elon Musk's X will soon remove public likes (2024)

FAQs

Elon Musk's X will soon remove public likes? ›

X began hiding likes from users' public-facing profiles Wednesday, a day after owner Elon Musk confirmed the social media platform formerly known as Twitter will start automatically hiding users' likes, saying it's “important to allow people to like posts without getting attacked for doing so!”

Why is X removing likes? ›

The move, according to the company, is to better protect users' privacy on the app. When you post, X will show you metrics such as the like count in your notifications, but you won't be able to see who tapped the little heart. People can still revisit posts they've liked under the “likes” tab on their profiles.

Why did X make likes private? ›

In an update posted on the platform formerly known as Twitter earlier this week, X's engineering team said it would be "making Likes private for everyone to better protect your privacy."

Why did X hide likes? ›

X will now hide who likes a post, in a move the company said would boost privacy. Experts say it could also limit the public's insight into the minds of the powerful and prevent them from being held accountable when what they like online contradicts their public stances.

Can people see likes on X? ›

"Starting today, Likes are private for everyone," X's engineering team tweeted Wednesday. "Liking more posts will make your For you timeline better." That now means that users can see which posts they have liked, but others can't.

Is Facebook removing likes? ›

"We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages," Facebook said about the redesign.

Why is Instagram removing likes? ›

Positive impact on mental health

One of the main reasons for Instagram removing the number of likes is because of the impact on people's mental health. Too many people get caught up on the number of likes they get and it's not healthy.

Why can't I see people's likes on X? ›

The change went into effect Wednesday. As of the afternoon, the “Likes” tab appeared to only be available on users' own profile page. But when visiting other accounts, that tab is no longer available. Users also received a pop-up notification that seemed to suggest the change would result in more user engagement.

Why did X like the number 17? ›

XXX briefly expresses how the number 17 has shaped not only the album but himself, so much so that he has the number 17 tattooed on the right side of his head. He describes the number 17 to be 'My collection of nightmares, thoughts, and real life situations I've lived.”

Why do people hide likes? ›

Some people believe that hiding likes can have a number of positive benefits, such as reducing social pressure, promoting authenticity, and protecting users' mental health. One of the main arguments in favor of hiding likes is that it can reduce social pressure.

Why did Elon Musk hide likes? ›

Since Elon Musk's arrival at X (formerly Twitter), he has not only changed the name of the social network, but has also made other decisions to improve the user experience and increase privacy.

Why did Facebook hide likes? ›

Creates a more positive environment. Facebook designed the option to hide likes so that users will focus more on the photos and videos rather than the likes. This could make for a healthier, more positive environment in which users have the freedom to express themselves.

What are hidden likes? ›

Hiding post likes means they won't be visible publicly. However, you can still see them behind the scenes.

How do I remove likes on X? ›

Go to the Likes tab on your profile page by sliding the tab below your profile information. Navigate through your likes and click the pink Like button on each post. Tapping this button unlikes the post and removes it from your list.

How do I turn off public likes on X? ›

Hide the Likes Tab With X Premium
  1. Open your X account and select the Premium tab from the quick navigation panel. It has the same icon as the platform.
  2. Tap Preferences and go to the Early Access menu.
  3. Select the HideLikesTab checkbox to enable this feature.

What is hidden on X? ›

FILE - Computer monitors and a laptop display the X, formerly known as Twitter, sign-in page, July 24, 2023, in Belgrade, Serbia.

How do likes get deleted on Instagram? ›

Comments and likes are removed when you block someone on Instagram. When you block someone on Instagram, their likes and comments will be removed from your photos and videos. Unblocking someone won't restore their previous likes and comments.

Why are my likes removed on Twitter? ›

Technical issues are the most common reasons Twitter likes disappear, and their actions frequently go unnoticed. These issues include bugs, coding errors, or server outages. Twitter also experiences bugs, and when this happens, it may cause you to lose your likes and tweets.

Are likes turned off on Instagram? ›

Go to your profile and tap on the three horizontal lines at the top right corner of the screen. Choose Settings and Privacy, then scroll down to Like Count and tap it. In the Hide Like Count option, turn the toggle on or off.

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