Does Tractor Supply Actually Sell Tractors? A Comprehensive Look - Marketing Scoop (2024)

When you hear the name "Tractor Supply," it‘s natural to assume that the store sells tractors. After all, it‘s right there in the name. However, the answer to whether Tractor Supply sells tractors is a bit more nuanced. In this in-depth article, we‘ll explore what Tractor Supply really offers, its history and evolution, and how it serves the needs of rural communities and tractor owners.

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The History and Evolution of Tractor Supply

Tractor Supply Company was founded way back in 1938 as a mail-order business selling tractor parts to farmers in the Midwest. As the company grew, it gradually expanded its product offerings to meet the diverse needs of rural communities. According to the company‘s official history, the first retail store opened in 1939 in Minot, North Dakota.

Over the decades, Tractor Supply continued to open more stores and widen its range of products. Today, there are over 2,000 Tractor Supply stores across 49 states. While the company has stayed true to its agricultural roots, it now bills itself as a "rural lifestyle retailer" catering to farmers, ranchers, homeowners with large properties, and anyone who enjoys the rural way of life.

Tractor Supply‘s Product Selection: A Closer Look

So, what exactly can you find at your local Tractor Supply store? Let‘s break down some of the main product categories:

1. Lawn & Garden: This is where you‘ll find equipment like riding mowers, lawn tractors, push mowers, trimmers, and chainsaws. Tractor Supply offers well-known brands such as Cub Cadet, John Deere, and Husqvarna.

2. Livestock & Pet: As the name suggests, this category includes food, supplies, and accessories for farm animals and pets. You can pick up everything from horse feed to chicken coops to dog houses.

3. Hardware & Tools: Tractor Supply stocks a wide variety of hand and power tools, along with supplies for welding, plumbing, electrical work, and more. Many DIYers and trade professionals rely on Tractor Supply for their projects.

4. Clothing & Footwear: Need a new pair of work boots or overalls? Tractor Supply has you covered with durable apparel and footwear from brands like Carhartt, Ariat, and Keen.

5. Truck & Towing: For those who frequently haul heavy loads, Tractor Supply offers hitches, tonneau covers, winches, and other truck accessories. You can also find fluids, parts, and tires for your pickup or tractor trailer.

As you can see, Tractor Supply caters to a wide range of rural lifestyle needs. But what about those namesake tractors?

Does Tractor Supply Sell Full-Size Agricultural Tractors?

The short answer is no, Tractor Supply does not typically sell large agricultural tractors from major manufacturers like John Deere, Case IH, or New Holland. There are a few key reasons for this:

1. Specialized Nature of Tractors: Modern agricultural tractors are highly complex and specialized pieces of machinery. They require extensive knowledge to operate and maintain. Most farmers and ranchers prefer to buy from dedicated tractor dealerships that offer expert sales, service, and support.

2. Space Constraints: Large tractors take up a lot of room. With Tractor Supply‘s wide product selection, there simply isn‘t enough space in most stores to display and store multiple tractors.

3. Target Customer: While many Tractor Supply customers own or aspire to own land, not all of them have the acreage or need for a full-size tractor. Riding mowers and compact tractors are more than sufficient for the majority of rural property owners.

Now, this isn‘t to say you won‘t find any tractors at Tractor Supply. The company does sell some smaller tractors, often referred to as "compact tractors" or "sub-compact tractors." These are suitable for light duty tasks on small farms, gardens, and properties. Brands may include Yanmar, Mahindra, and New Holland (via the Workmaster series).

Supporting Tractor Owners: Parts, Accessories, and More

While Tractor Supply may not be the go-to destination for purchasing a large tractor, the store still offers a wealth of resources for tractor owners. Let‘s explore a few ways Tractor Supply supports the tractor community:

1. Parts & Accessories: Need a new set of tires for your trusty tractor? How about replacement filters, belts, or fluids? Tractor Supply stocks a variety of parts and accessories compatible with popular tractor brands and models. You can also find things like tractor seats, toolboxes, and step kits to customize your ride.

2. Attachments & Implements: To get the most out of your tractor, you‘ll likely need some attachments. Tractor Supply offers items like front-end loaders, brush hogs, tillers, and snow blades from brands such as Groundworks and Countyline. Even if your tractor itself didn‘t come from Tractor Supply, the store can help you utilize it to its full potential.

3. Fuel & Lubricants: Tractors are thirsty machines. Tractor Supply is a convenient place to stock up on diesel fuel, grease, oil, and other essential lubricants to keep your tractor running smoothly. The store‘s selection includes both conventional and synthetic options.

4. Towing & Transport: If you need to move your tractor from one location to another, Tractor Supply has you covered with towing accessories like hitch balls, receivers, and wiring harnesses. You can also find trailers suitable for hauling your tractor or your harvest.

In addition to these product offerings, Tractor Supply also serves as a hub for the rural and agricultural community. Stores often host events like 4-H fundraisers, farmer‘s markets, and pet adoptions. The company‘s website features a "Know How Central" section with expert advice and resources on a variety of rural topics.

The Future of Tractor Supply in the Tractor Market

As Tractor Supply continues to grow and evolve, it will be interesting to see how the company adapts to the changing needs of tractor owners and rural communities. In recent years, there has been a trend towards smaller, more versatile tractors as hobby farms and large estates become more popular. Tractor Supply seems well-positioned to cater to this market with its selection of compact tractors and attachments.

At the same time, the rise of online shopping has disrupted the traditional retail model. Tractor Supply has responded by investing in its e-commerce capabilities, offering free in-store pickup for online orders and expanding its product selection on the web. The company also launched a mobile app to better serve customers on the go.

Looking ahead, Tractor Supply‘s success will likely depend on its ability to balance its traditional retail presence with growing digital demand. The company‘s deep knowledge of the rural lifestyle and close relationship with customers will undoubtedly be an advantage. By continually adapting its product mix and services, Tractor Supply can remain a valuable resource for tractor owners and rural communities alike.

Final Thoughts on Tractor Supply and Tractors

So, does Tractor Supply sell tractors? Yes and no. While you won‘t find rows of shiny new John Deeres lined up outside your local store, Tractor Supply does offer some compact tractors and a wide array of parts, attachments, and accessories for tractor owners. More importantly, the company provides a one-stop-shop for rural lifestyle needs, serving as a hub for the agricultural community.

Whether you‘re a seasoned farmer, a hobby rancher, or simply someone who enjoys the rural way of life, Tractor Supply likely has something to offer you. With its extensive product selection, knowledgeable staff, and commitment to serving rural communities, Tractor Supply has carved out a unique niche in the retail landscape.

The next time you‘re in the market for a new lawn tractor, need some supplies for your livestock, or just want to browse the latest in rural fashion, head down to your local Tractor Supply. Even if you don‘t walk out with a brand new tractor, you‘re sure to find something that makes your rural lifestyle a little bit easier and more enjoyable. And who knows? You might just learn a thing or two about tractors along the way.

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Does Tractor Supply Actually Sell Tractors? A Comprehensive Look - Marketing Scoop (2024)

FAQs

Does Tractor Supply actually sell tractors? ›

What can you buy at Tractor Supply Company? Everything except tractors. At TSC, customers find everything they need to maintain their farms, ranches, homes and animals.

How much does Tractor Supply spend on marketing? ›

In 2023, Tractor Supply Company reported advertising expenses of 87.1 million dollars.

Who is Tractor Supply's biggest competitor? ›

Competitor comparison
  • The Home Depot Inc Headquarters. 471,600. $152.7B.
  • Lowe's Companies Inc Headquarters. 182,000. $86.4B.
  • Deere & Co Headquarters. 83,000. $61.2B.
  • Ace Hardware Corp Headquarters. 12,500. $8.6B.

Who is the parent company of Tractor Supply Company? ›

National Industries purchases controlling interest in Tractor Supply Company.

Which Company sells the most tractors? ›

John Deere- In business since 1837, John Deere is the largest tractor manufacturer in the world. It is also considered a cultural icon. According to a 2021 Progressive Farmer Reader Insights survey, it enjoys any brand's highest customer loyalty rating. As they say, “Nothing runs like a Deere.”

How do I buy a good tractor? ›

Asking around is a good place to start because experienced farmers and tractor enthusiasts can tell you what you need to know, from red flags to look out for and any quirks specific models may have. Googling, reading product reviews and consulting with dealers should be your next step.

Why is Tractor Supply so successful? ›

The success of Tractor Supply has been driven by a focus on understanding its new customers and what they want. This seems like an obvious merchandising move. However, many retailers, especially in fashion, focus too often on products, especially at the high end, and hardly consider their customers.

Is Tractor Supply profitable? ›

Tractor Supply's quarterly gross margins expanded 50 basis points to 36%. The company reported net income of $198.2 million for the quarter ended March 30, higher than $183.1 million last year. Analysts on average expected $186.4 million, according to LSEG data.

How much profit does Tractor Supply make? ›

Fiscal Year 2023 Results

Gross profit increased 5.1% to $5.23 billion from $4.97 billion in fiscal 2022, and gross margin increased 92 basis points to 35.9% from 35.0% in fiscal 2022.

What is tractor supply equivalent to? ›

Tractor Supply Company competitors include The Home Depot, Ace Hardware, Harbor Freight Tools, Lowe's Home Improvement and LL Flooring. Tractor Supply Company ranks 4th in CEO Score on Comparably vs its competitors.

Who did Tractor Supply buy out? ›

The Federal Trade Commission has given the green light to the sale of Orscheln Farm and Home to Tractor Supply Company. The Brentwood, Tenn. -based retailer announced Tuesday night that regulators had approved the $320 million, all-cash acquisition that the companies agreed to last year.

Who is Tractor Supply's rival? ›

Tractor Supply's competitors
  • Tractor Supply.
  • TravelCenters of America.
  • The Home Depot.
  • Sherwin-Williams.
  • Lumber Liquidators.
  • Lowe's.

What company did John Deere just buy? ›

MOLINE, Illinois (July 14, 2023) — Deere & Company (NYSE: DE) has acquired Smart Apply, Inc., a precision spraying equipment company based in Indianapolis, Indiana.

Who is the largest shareholder of Tractor Supply? ›

Largest shareholders include Vanguard Group Inc, BlackRock Inc., Capital International Investors, Capital World Investors, State Street Corp, Wellington Management Group Llp, AGTHX - GROWTH FUND OF AMERICA Class A, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, Price T Rowe Associates Inc /md/, and ...

What tractor does Ford own? ›

In 1986, Ford bought Sperry New Holland and renamed it Ford New Holland.

Is Tractor Supply a good investment? ›

Tractor Supply's analyst rating consensus is a Moderate Buy. This is based on the ratings of 25 Wall Streets Analysts.

Is Tractor Supply a good company to invest in? ›

Stock to Watch: Tractor Supply (TSCO)

TSCO is a #2 (Buy) on the Zacks Rank, with a VGM Score of A. Additionally, the company could be a top pick for growth investors. TSCO has a Growth Style Score of A, forecasting year-over-year earnings growth of 1.1% for the current fiscal year.

What credit company does Tractor Supply use? ›

The Tractor Supply credit card has two versions, both issued by Citi. Both offer the same store rewards on purchases within the Tractor Supply family of brands, and the store rewards from both cards are redeemed in the same way. Neither charges an annual fee.

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